Samantha Liew
copywriter.
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McDonald's Night-In Crowd

Have you heard? For the now generation, nights-in are the new nights-out.

This campaign won Gold at the Marketing Interactive Awards 2022.

They are cool, they are fun, and they stay in with a whole lot of attitude.

They are cool, they are fun, and they stay in with a whole lot of attitude.

#FOMO is out. #JOMO is in. A shorter version made for TikTok, for the TikTok generation.

And one for the young Millenials: Work out, chill out, go all out.

This campaign was supported by a McD Night-In Themed Staycation Package, as well as a #McDNightIn Challenge on TikTok.